Advertising Effectiveness Evaluation:

An evaluation of the extent to which a specific advertisement or advertising campaign meets the objectives specified by the client. Advertising is best assessed prior to introduction to medium but can be assessed retroactively as well.

Advertising Effectiveness Assessments can accomplish a combination of the following objectives:

  • Which ad concepts are most liked and well-received
  • Whether an ad generates attention
  • Whether people understand an ad's intended message
  • Which aspects of the ad consumers like or dislike and remember
  • What changes or modifications should be implemented to the ad campaign to maximize its effectiveness
  • Which advertising mediums should be used to reach the intended target market
  • Whether consumers' intents to purchase are due to the ad
  • Whether people notice, understand, and recall an ad
  • What amount of sales are derived from each ad
  • Which aspects of the ad are retained by consumers
  • Which consumer attitudes, perceptions, and images of your business/product/service are due to the ad
  • Whether people purchased a product/service based on an ad
Result: Targeted recommendations for improving the return on dollars invested in your advertising budget.

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