Focus Group Facilitation:

A focus group is a form of qualitative research in which a group of people are asked to share regarding their opinions or perceptions. Focus groups typically involve 6 -12 participants and are facilitated by a moderator who asks questions of the group. Focus groups are preceded by careful participant selection and the establishment of uniform ground rules. Sessions may be recorded or unrecorded and may involve employees, customers, prospective customers, or other population groups.

Focus groups are often a good complement to surveys (pre-survey to aid in the development of a questionnaire or post-survey to provide additional qualitative information). Multiple focus group sessions are typically conducted when additional insight is required or when multiple population subgroups exist (e.g. different employee categories).

The Crossroads Group is available to provide cost-effective professional focus group facilitation services for either employees, customers, or market research population segments. A sample focus group report is provided below:

Sample Crossroads Group Focus Group Report (Hospital Employee Assessment)