Focus Group Facilitation:

Focus groups are a powerful means to evaluate services or test new ideas. Basically, focus groups are interviews, but of 6-10 people at the same time in the same group. The relatively unstructured nature of focus groups allows for the development of a great deal of qualitative information which can be acted upon.

Some typical reasons for conducting a focus group include:

  • Assess market perceptions
  • Assess adverstising effectiveness
  • Assess new product prior to launch
  • Support new survey development
  • Probe a particular issue among employees or stakeholders

If interested in more information on focus group facilitation services, please contact The Crossroads Group, Inc. for a complementary assessment of your needs and requirements.