Mission & Vision Statements:

Most organizations have mission/vision statements which are ineffective and may do more harm than good. These statements are either too long, disingenuous (not applied), uninteresting, or perceived as irrelevant.

Even when a good mission/vision statement exists, many organizations struggle to connect employees to these statements, leading to values which are not translated into behaviors.

The Crossroads Group can increase the effectiveness of mission or vision statements by:

  • Ensuring the mission or vision statements reflect current strategic priorities.
  • Ensuring that mission or vision statements are well articulated and clearly communicated throughout the organization.
  • Connecting the hearts of employees to organizational values.
  • Ensuring that the spirit of mission or vision statements are reflected and applied consistently through the organization and "translate" to into decisionmaking and behaviors.

For more information on Organizational Development Assessment services click here.