A Community Perception study is a valuable tool to help understand awareness, image, and usage factors within a local populations. Whether planning expansion into new areas, or seeking to better understand word-of-mouth perceptions or marketing effectiveness, this type of survey can prove invaluable towards setting the strategic and tactical direction of the organization.

To view a sample report, click here. This sample is based on a health center and enabled leadership to answer the following questions:

• Overall community satisfaction with local healthcare options
• Importance ranking of key healthcare selection factors
• Awareness of health center (and locations)
• Awareness of health center specialties and services offered (e.g. OB/GYN, Pediatrics, etc.)
• Awareness sources (marketing/media effectiveness assessment)
• Awareness of health center being a Community Health Center (as opposed to other entity)
• Image of health center among local population
• Usage experience (for those who have used services)
• Future usage intentions (for all)
• Competing options or current sources of healthcare
• Detailed verbatim comment tables (related to the above)

Questionnaires and surveys are fully customizable and can target specific geographic areas or demographic groups.

Whether stand-alone, or part of an integrated strategic planning effort, we invite you to test this unique system for yourself or contact our current satisfied clients for more information. For more information or a free cost estimate, contact us.