Secondary Market Research:

Secondary market research involves accessing marketing research which has been conducted by third-party organizations. Sources of information may include government agencies, chambers of commerce, trade associations or organizations offering fee-based industry or market information. Secondary market research enhances the effectiveness of subsequent primary market research by providing higher-level information needed to effectively target your market and support strategy.

The Crossroads Group, Inc. has access to a wide range of secondary market research data and can save your organization countless manhours of time necessary. Some of the types of information available include:

• Industry Trends & Opportunities
• Local Market Analysis
• Financial Ratios and Benchmark Data
• Target Market Mailing/Phone Lists
• Zip Code Market Segmentation

Need something not listed here? Contact us for more information on how we can leverage our secondary market research resources to meet your decision-making and implementation needs.