Strategic Goal-Setting

As a precursor to strategic planning, it is important that organizational goals are established, incorporating the perspectives of key stakeholders. Key goals (in areas such as profitability, growth, service, etc.) are identified and prioritized. These goals serve as organizational "pillars", guiding the successful implementation of the strategic planning process.

Strategy unifies the intent of the organization and focuses members toward actions designed to accomplish desired organizational outcomes. A well disseminated and measured strategy encourages actions that support organizational goals, and discourages those that do not.

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