Community Image and Market Research

How is your health center perceived by the community you serve? Our Community Perception Survey is designed specifically for health centers and plans to assess public awareness of services, perceptions of quality and trust, and reasons why some community members may not be utilizing services. We capture feedback from both patients and non-patients to help identify reputation strengths, uncover barriers to access, and guide outreach strategies. These insights support your mission to improve health equity, expand reach, and deepen your impact in the community.

Our Community Perception Survey includes the ability to benchmark your organization against specific local competitors on key attributes such as service quality, accessibility, reputation, and trust. By capturing comparative insights from both users and non-users, we help you understand how your health center is positioned in the minds of the community. This data enables strategic decision-making around outreach, branding, and service delivery—so you can better differentiate your organization and close gaps in perception and utilization. Assess users vs. non-user perceptions as well.

Our Community Needs Assessment surveys are designed to help healthcare organizations, including FQHCs, identify the most pressing health and social needs within the populations they serve. We gather input directly from community members to uncover gaps in care, barriers to access, and priorities related to physical health, mental health, preventive services, and social determinants of health. The insights gained support data-informed decision-making, guide resource allocation, and fulfill HRSA and other reporting requirements—ensuring your organization remains aligned with the evolving needs of your community.