The Crossroads Group brings over a decade of experience partnering with health plans, and more recently ACOs and IPAs to assess and improve member experience. We conduct a range of surveys, including point-of-care evaluations, health plan experience surveys, and secret shopper assessments.
In addition, we offer proxy surveys modeled after CAHPS to help uncover actionable insights and support performance on HEDIS CAHPS and other quality measures. As an NCQA- and CMS-certified CAHPS survey vendor, we provide flexible solutions tailored to your needs—from questionnaire design and sampling strategy to customized reporting and seamless implementation.
As basic to surveys as this sounds, this is where many vendors miss the mark. Quite simply, other vendors are often not able to generate a sufficient number of aggregate surveys or surveys by-plan, provider, site, payer-type, or service line. Without completed surveys, reporting is less actionable – or even worse can be misleading as it does not represent the population being sampled. What allows us to ensure that surveys are completed? First and foremost is our experience collecting survey data over more than two decades.
We have created a proprietary survey management system which enables randomized stratified sampling and real-time goal management while tracking response rates and disposition status for each an every attempted survey. Combined with our ability to sample using live-person CATI phone surveys (highest response rate and reach), electronic methodologies, or mail surveys, we are able to tailor the approach used to the population served and ensure results. Our billable effort is not tied to attempts or effort, but rather to completed results which aligned with project specifications.
We are known to offer the most advanced and customized reporting platform available with filtered score ranking, significance-testing, trending, cross-tabulations, key driver analysis, sentiment analysis, and benchmarking. Filter results by-provider, site, or specialty or analyze narratives with advanced AI-driven sentiment analysis. Our new Feedback Fusion system also makes documenting a response to service recovery eligible patients easy and effective. PDF reports, executive summaries, and data extracts also provided.
We recognize that each and every client need is unique and seek to understand the project before offering a “cookie-cutter” solution. Combined with our hands-on approach to service and support by a dedicated project manager and analyst team, we ensure that a collaborative approach is taken for every phase of project implementation definition to delivery. Need to pivot? No worries…we will flex with you and ensure that the questions, sampling approach, and timing are aligned with organizational needs.
Reporting is highly interactive and provides extensive information related to survey results. Data file member background information is utilized for both survey administration as well as cross-tabulation analytics. Our team of experts is ready and available to guide you through reporting, provide an executive summary of results, and provide team webinars and walk-throughs. We also have user-guides and tip sheets related to reporting platforms as well as core survey questions so that staff are ready to not only understand survey results, but to act upon them to drive organizational improvement, retention, and plan member growth.
As a certified survey vendor, we prioritize data security and patient privacy by maintaining strict adherence to HIPAA regulations and industry best practices. Our systems are protected with robust cybersecurity measures to ensure the confidentiality, integrity, and availability of all survey data collected and stored. Robust data security policies and procedures are backed by state-of-the art cyber-security infrastructure.
Compare our process to your current survey process at no obligation.