Medical Patient Experience

The Crossroads Group is a leading survey vendor specializing in patient experience surveys for Federally Qualified Health Centers and safety net providers. We deliver results-driven projects by aligning proven survey methodologies with each client’s operational goals and budget. Known for our flexibility and deep customization, we provide hands-on support throughout every stage of the process. Our national benchmark database offers powerful insights across FQHCs, safety net providers, and primary care centers, while our integrated platform combines advanced reporting, real-time service recovery, and reputation management tools to drive measurable improvement.

“What Gets Measured (well) Gets Improved.”

Measuring alone is not sufficient…measurements but be measured well (i.e. reliable and valid) and subsequently acted upon.

Many of our clients have come to realize what research validates…that patients survey outcomes are strongly correlated with employee engagement and financial results. The organizations which are perceived as a provider of choice not surprisingly typically have the best financial performance. 

What Sets Us Apart:

Sample Sizes Guaranteed

Surprisingly, we are one of the only survey vendors offering live-person computer-assisted phone interviews as a core part of the methodology and to define projects in terms of completed survey outcomes rather than attempted surveys. Our methodology ensures that all patients are eligible (not just those likely to complete a text survey), and detailed actionable narratives are captured. The high response rates associated with CATI phone sampling (20-30%) help ensure that results are achieved in terms of sample objectives.

Advanced Dynamic Reporting and Robust Benchmarking

We are known to offer the most advanced and customized reporting platform available with filtered score ranking, significance-testing, trending, cross-tabulations, key driver analysis, sentiment analysis, and benchmarking. Filter results by-provider, site, or specialty or analyze narratives with advanced AI-driven sentiment analysis. Our new Feedback Fusion system also makes documenting a response to service recovery eligible patients easy and effective. PDF reports, executive summaries, and data extracts also provided.

Multi-Mode Integration

How you survey matters. We work with each client to incorporate the methodology which aligns with survey project goals. Integrated Phone, email, and text-to-web methodologies available and weighting is customized. Real-time count management ensures that a significant number of completed surveys are generated, not only in the aggregate, but by-provider, site, or specialty (making reporting much more insightful). QR codes can also be integrated for service recovery, quick feedback, and reputation management, but are not recommended for high-quality random survey sampling.

Random Sampling

Leverage the power of random sampling so that all patients do not need to be burdened with a survey after every visit as is the case with other exclusively text and email driven methodologies. Random sampling enables a representative sample at the 95% confidence level within +-3% confidence interval with a relatively small sample size – keeping costs low, reducing survey fatigue, and ensuring a reliable and representative patient survey sample size.

Personalized Support

We provide every client—regardless of size—with personalized support to ensure survey results go beyond measurement and/or standard quality reporting but also drive meaningful improvement. Our reports are designed to engage all stakeholders, from board members and administrators to front-line staff. Each report includes actionable insights to address low-performing areas, and we offer access to trusted partners for deeper consulting support when needed.

Smart-Logic Phone Sampling System

Our Smart Logic phone sampling system enables sampling across various languages and ensures that the right patients are asked the right questions in the right way. For example, adult patients receive questions worded for adult respondents while child visits are worded for the parent or guardian. Our system also recognizes questions that are only applicable to certain populations (e.g. appointment visits or sliding fee scale patients) and adapts accordingly.

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Compare our process to your current survey process at no obligation.

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