Since 2003, the mission of The Crossroads Group is simply to help organizations “hear the voice of the customer or stakeholder” and to respond to that voice with meaningful action designed to produce a measurable result. As an organizational development firm specializing in survey design as well as improvement facilitation, The Crossroads Group helps organizations improve both effectiveness (doing the right things) and efficiency (doing things right), both of which are critical in today’s fast-changing competitive environment.
"Our health center has found that the Crossroads Group's surveys are priceless in terms of the opportunities for our Center to improve both internal and external processes and perceptions. I would recommend the service to any Center interested in improving performance and quality and managing provider performance."
"With a broad array of services from focus groups to consumer surveys, engagement of The Crossroads Group would support the organizational development of any healthcare institution."
"Our executive management team, its clinic managers, and its Board of Directors have been very impressed with the quality of reports and turnaround time. Data display is easy to understand and helps the organization to target and coordinate opportunities for improvement."