About Us

Sarah “Danni” Beatty earned a B.A. from the University of Alabama with a major in Advertising and Consumer Specialization and earned an almost-perfect 3.97 GPA.  Following two internships, one of which was with the West Alabama Chamber of Commerce, Sarah transitioned into the role of Market Research Manager & Analyst with EthniFacts, a firm near Dallas, TX. In early 2022, Sarah joined the team at The Crossroads Group and quickly immersed herself in a lead role for a wide array of important client projects, managing all aspects of the data collection, analysis, and reporting process as well as the client relationships.

Barbara Connell manages a range of activities related to ensuring that the highest standards are met in relation to CATI bilingual survey data collection by phone and/or by mail. In addition to managing standard patient survey projects from our Keller, TX call center, Barbara also manages CAHPS Health Plan Surveys and special projects.

Barbara brings a wealth of experience in areas ranging from Facility Administration for Emergency Departments, serving as a Patient Care Coordinator, and coding. Barbara also has extensive experience with telephonic outreach, having facilitated marketing and recruiting telephonic outreach. Barbara has a very high attention to detail and a passion for ensuring that the highest standards of compliance and quality are always realized.

Barbara is outgoing, and energetic, and enjoys working with both clients and staff. In her spare time, Barbara enjoys spending time with her family.

Breanna Thomson is an honors graduate of Texas Women’s University with a graduate degree in Computer Science. Her background in mathematics and coding, with experience using C/C++, Java, CSS5, Perl, and Python, has made Breanna and valuable and well-rounded member of the Crossroads Group team.  Breanna also assumes a lead role in strategic planning retreat preparation as well as strategic indicators and special projects. Breanna has experience managing a broad array of client projects in both areas related to patient experience and employee engagement and has been with the firm since January 2019.

Cathy attended Purdue University Calumet as a Chancellor’s Scholar and earned her Bachelor’s degree in Marketing and Information Systems Management. She also earned her Master’s of Business Administration from the University of Southern Indiana with a concentration in Data Analytics.

Cathy has over 8 years of experience in analytics, beginning her career as a Marketing Analyst with a large event marketing corporation. She transitioned to healthcare in 2017 supporting a hospital Quality department with data analysis including ad hoc and standing quality, safety, and performance improvement reports. She was also involved in the collection and submission of the chart abstracted clinical data for the Hospital Inpatient Quality Reporting Program to the Center for Medicare & Medicaid Services.

Currently, Cathy is a Project Manager and Analyst at the Crossroads group where she manages 12 patient satisfaction and experience projects with over 7,000 surveys completed each quarter. She oversees all aspects of the survey projects from phone interview training, client relationship management, report design, analysis, and presentation of results.

While not immersed in survey research and analytics, Catherine enjoys spending time with her family and with friends.

Academically, Zach is a graduate of Texas A&M University (College Station), with a B.S. from the College of Engineering while demonstrating leadership as the President of his fraternity. Prior to joining The Crossroads Group, Zachwas recruited by Ryder Integrated Logistics and was rapidly promoted into the role of Transportation Analyst. In this role, Zach fine-tuned proficiencies in Power BI and Excel to conduct pricing analyses and visualizations for Fortune 500 company clients. Zach is also proficient in R and Python as well as the Encore ERP System. While not working, Zach is an avid golfer, tennis player, and chef and enjoys spending time with his family.