About Us

Wendy is a Texas A&M graduate who earned her Master’s degree in Economics and Research and has corporate market research experience prior to joining the Crossroads Group. Wendy manages over 16 individuals handling 14 ongoing patient and employee survey projects across 4 languages. She plays a key role in ensuring that randomized sampling sequences are built into project-specific sampling procedures and macros and oversees quality control for Mandarin and Cantonese language survey projects. Wendy is also assuming a lead role in database platform management and integration with online reporting, as well as sampling roster macro programming. In her spare time, Wendy enjoys reading, staying fit, playing tennis, and cooking.

Katie is a graduate of The University of Texas with a B.S. degree in Mathematics Sciences- Statistics (cum laude graduate). Katie has academic and/or field experience with programming, computer science, actuarial modeling, and quantitative business analysis. Katie is the lead in-house Power BI project developer. Katie is a gifted communicator and currently manages several community health center patient survey projects. In her spare time, Katie enjoys dancing, working out, and spending time with family.

Emily is a seasoned market research analyst with experience in primary and secondary market research, questionnaire design, survey project implementation and management, advanced statistical analysis, and results presentations. Emily also has a stellar academic record, with a B.S. in Psychology and a cumulative undergraduate GPA of 3.99 (Summa Cum Laude graduate) and graduate-level studies completed in Industrial Organizational Research. Emily has also completed several published works related to health and healthcare. At Crossroads Group, Emily manages several projects and assumes a lead role in special projects, online survey applications, as well as CRM.

In her spare time, Emily enjoys gardening, taking hikes with her dog, and spending time with family and friends.

A graduate of The University of Pennsylvania with a B.A. in Biological Basis of Behavior and Georgetown University with a Master of Science degree in Physiology & Biophysics, Mr. MacNabb brings a wealth of consulting, research, and project management experience. Mr. MacNabb’s extensive work experience includes biostatistics and clinical trial management, database and algorithm development, and directing clinical trials in the medical device and pharmaceutical industries. Currently, Mr. MacNabb consults for the organization in areas related to business intelligence, analytics, data flow management, and process automation. In his spare time, Mr. MacNabb enjoys rock climbing, mountain-biking, and other outdoor activities.

Catherine is a graduate of of Purdue University with a degree in Marketing and Management Information Systems; she has also earned a Master of Business Administration from University of Southern Indiana with a concentration in Data Analytics. Catherine combines broad experience in both Marketing Analytics and Research as a Marketing Analyst with Global Experience Specialists from 2014-2017 with healthcare data analytics as a Level II Data Analyst with Franciscan Health from 2017-2021. These experiences make her a valuable member of the Crossroads Group team in support of clients needing both research and healthcare analytics across a wide range of survey projects.

While not immersed in survey research and analytics, Catherine enjoys spending time with her family and with friends.

Krislyn is an experienced Accounting professional with extensive bookkeeping and accounting experience. Krislyn has specialized as a Senior Accountant, a Cost Accountant, a Controller, and an Auditor while serving in various roles. Krislyn is also a certified QuickBooks ProAdvisor who combines her professional acumen with strong inter-personal skills and teamwork and handles a wide array of responsibilities for the company.

Denise has played a key role as both a surveyor and a trusted quality consultant for the Crossroads Group since 2012, leveraging attention to detail with outstanding communication and writing skills. Denise assumes a leadership role in developing quality control standards for live-person telephonic phone interviews in English and Spanish, developing metrics for evaluating quality control outcomes, communication methods between quality control and project management, as well as training materials for both quality control reviewers as well as surveyor interviewers. The attention to quality, integrity, and commitment to quality has been key in the establishment the survey culture for the organization. Denise has continued to further her professional studies and enjoys spending time with her family.