Who We Are
Since 2003, the mission of The Crossroads Group is simply to help organizations hear and respond the voice of the customer/stakeholder and report findings in manner which facilitates effective follow-up action at all levels (from senior leadership to front-line staff).
Initially specializing in healthcare (and now serving almost any industry), The Crossroads Group has designed and implemented hundreds of client and employee survey projects over fifteen years. We currently administer over a hundred ongoing survey projects across the country and enjoy a client-retention rate of over 90% for patient and employee survey projects. This loyalty can only result from personalized service (we listen to our clients), a quality survey product at all levels (from questionnaire design to reporting), combined with a great value in terms of cost. We also adapt to the ever-changing needs of our clients.
The Crossroads Group also is experienced in providing services for pharmacies, specialty care centers (e.g. Nephrology), Emergency Rooms, and hospitals. The Crossroads Group also is experienced working with health plans and health plan surveys and has provided services in other industries such as education, residency programs, and banking and has implemented several custom surveys to assess special programs or grant-funded projects.
How Are We Different?
Just as important as what we do, is how we operate, according to core values which are unchanging and are fueled by a genuine desire to serve our clients.
Personalized Service
Healthcare Industry Experience
Actionable Reporting
Our Founder
Mark E. Robledo, MBA
Founder & President
Mark served as an organizational development and process improvement consultant as Vice-President of a highly-regarded consulting firm and for HRSA prior to founding the The Crossroads Group in 2003.
Through engagements with clients in a wide range of industries, Mark recognized the need for actionable client, stakeholder, and employee survey feedback process. Over many years, this led to the development of unique measurement and reporting approach which actually provided valid, reliable, and actionable feedback. Mark has been a frequent speaker for primary care associations (pre-COVID) as well as the Commonwealth Purchasing Group on a range of topics related to patient and employee experience and also support client with strategic planning. Mark also assumes a lead role in custom questionnaire design, scripting, and testing as well as special projects. In his spare time, Mark enjoys traveling with his wife and three daughters, working out, cycling, and mountain biking.
Our Survey Project Administration Team
Chris Copeland
Operations Manager
Lisa Marie Duesterheft
Director of Project Management
Wendy Lu
Sr. Project Manager/Analyst
Wendy is a Texas A&M graduate who earned her Master’s degree in Economics and Research and has corporate market research experience prior to joining the Crossroads Group. Wendy manages over 16 individuals handling 14 ongoing patient and employee survey projects across 4 languages. She plays a key role in ensuring that randomized sampling sequences are built into project-specific sampling procedures and macros and oversees quality control for Mandarin and Cantonese language survey projects. Wendy is also assuming a lead role in database platform management and integration with online reporting, as well as sampling roster macro programming. In her spare time, Wendy enjoys reading, staying fit, playing tennis, and cooking.
Lezlie O’Bryant
Sr. Project Manager/Analyst
Flor E. Robledo
Director of Recruiting
Breanna Thomson
Project Manager/Analyst and Compliance Manager
Katie Ward
Project Manager/Analyst
Emily Zocchi
Project Manager/Analyst
Marshall MacNabb
Business Intelligence Consultant
Katie Musick
Project Manager/Analyst and Manager of Onboarding
Katie is a graduate of Tarleton State University with a B.S. degree in Mathematics. Following a brief period focusing on mathematics instruction at the secondary school level, Katie transitioned into a Project Manager Analyst role at the Crossroads Group in 2019 and is currently managing several projects. Merging her knowledge and experience with instructional design and education, strong people skills, with her analytical, statistical, and mathematical abilities, Katie has been highly effective in her role as a Project Manager Analyst and in the role of training new Project Manager Analysts and developing/facilitating a training program.
Catherine Lindley
Project Manager/Analyst
Laina Anderson
Project Manager/Analyst
Adaline Bray
Project Manager Analyst
Andrew Grant
Project Manager/Analyst
Krislyn Bramwell
Accounting and Benefits Manager
Meagan Yarbrough
Project Manager Analyst
Sarah DeGarmo
Project Manager/Analyst
Denise Agramonte
Lead CATI Phone Survey Quality Control Consultant
Lucy Gonzalez
Surveyor Operations Manager
Melinda Duran
Surveyor Onboarding Coordinator
Markell Parks
CATI Phone Survey Quality Control Consultant
Crystal Guerrero
CATI Phone Survey Quality Control Consultant
Geneva Rodriguez
CATI Phone Survey Quality Control Consultant
Andrea Samaniego
CATI Phone Survey Quality Control Consultant
Not Shown: a team of over fifty individuals dedicated to providing quality interviews of healthcare patients in five languages.
For more information, please do not hesitate to contact for a free no-obligation needs assessment and quote.